Serenity

Privacy Policy

Last updated: 23 April 2026

Who we are

Serenity is operated by SERENITY BHB23RS PTE LTD, a company incorporated in Singapore. In this policy, “we”, “us”, and “our” refer to SERENITY BHB23RS PTE LTD.

Personal data we collect

We collect personal data that you voluntarily provide when you contact us, including:

  • Your name, contact number, and messaging handle (e.g. WhatsApp).
  • Preferences you share about rooms, stay duration, and move-in dates.
  • Identification and contract information if you proceed to rent a room.

We also collect basic, non-identifying usage data (e.g. pages visited, approximate region, device type) that our hosting and analytics providers record automatically when you access this website.

How we use your data

We use the personal data you provide to:

  • Respond to your enquiries and schedule viewings.
  • Process rental agreements, deposits, and related communications.
  • Operate, maintain, and improve this website.
  • Comply with applicable laws and respond to lawful requests.

Singapore PDPA

We handle your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA). By providing your personal data to us, you consent to us collecting, using, and disclosing it for the purposes set out in this policy.

Sharing your data

We do not sell your personal data. We may share your data with landlords or service providers (for example, a cleaning vendor or a payment processor) only to the extent needed to fulfil the purposes above. Where we do, we take reasonable steps to ensure those parties protect your data to a comparable standard.

Retention

We keep your personal data only for as long as is reasonably needed for the purposes for which it was collected, or as required by law. Enquiry data that does not lead to a rental is typically deleted within 24 months.

Your rights

Under the PDPA, you may:

  • Request access to the personal data we hold about you.
  • Request correction of any inaccurate data.
  • Withdraw the consent you previously gave us.

We will respond to your request within a reasonable time. Withdrawing consent may mean we can no longer assist with your enquiry or continue your rental.

Contact

Questions about this Privacy Policy, or requests related to your personal data, can be sent to us on WhatsApp at +65 8365 2608.

Changes to this policy

We may update this Privacy Policy from time to time. The current version is always the one shown on this page, with the “Last updated” date above.